An analysis of the airport experience from an air traveler perspective

This study investigates the nature of airport experience (AE) from the perspective of air travelers. This study elaborates experiential components within the airport context and highlights the associations among the components of this experience through text analysis. This study also aims to clarify how air travelers perceive airports in relation to destinations. The analysis of passenger reviews on Skytrax indicates that AE differs from the concepts of customer and tourist experiences, because hedonic and aesthetic consumptions are not primarily associated with the memorable feelings of consumers and tourists, but with aspects of functional experience and service personnel. This study reviews three aspects that air travelers associate airports with a destination. First, an airport is a representative of a destination. Second, an airport exhibits the positive characteristics of a destination. Finally, an airport is perceived as an internal component of tourism experience. This study provides theoretical and managerial implications for airport and tourism industries

Airportscape and its Effect on Airport Sense of Place and Destination Image Perception

Purpose – This study aims to validate a conceptual definition of airportscape and develop a multidimensional scale that integrates servicescape and service quality dimensions in order to comprehensively investigate airport service management. In addition, the study examines the structural relationships amongst airportscape, sense of place, airport image and destination image. Design/methodology/approach – Covariance-based structural equation modelling has been employed. This study has collected the responses from 1,189 Thai respondents who had their experience in an international airport in the past 12 months. Findings – Key findings reveal the set of three airportscape attributes which positively influenced the air traveller’s perceived sense of place. Four other dimensions were found to positively influence the airport image. The results also suggested the positive relationships amongst sense of place, airport image and destination image. Sense of place strongly predicted the destination image and airport image, and was found to be an important mediator of the relationship between airportscape dimension and perceived image variables Originality/value – The study validates the airportscape scale and introduces “sense of place”, a concept that has not been objectively investigated in the airport context, and in relation to tourism. The findings provide insights to airport managers and tourism authorities by examining areas that highlight an airport’s sense of place and representation of the destination. The study also strengthens the theoretical link between airport and tourism knowledge, by showing that the airport’s sense of place can strongly influence airport image and destination image. The result ascertains that the airport can be a representative of a destination through the creation of a sense of place

Tourism curriculum in a global perspective : past, present, and future

202101 bcrcVersion of RecordPublishe

An analysis of the airport experience from an air traveler perspective

This study investigates the nature of airport experience (AE) from the perspective of air travelers. This study elaborates experiential components within the airport context and highlights the associations among the components of this experience through text analysis. This study also aims to clarify how air travelers perceive airports in relation to destinations. The analysis of passenger reviews on Skytrax indicates that AE differs from the concepts of customer and tourist experiences, because hedonic and aesthetic consumptions are not primarily associated with the memorable feelings of consumers and tourists, but with aspects of functional experience and service personnel. This study reviews three aspects that air travelers associate airports with a destination. First, an airport is a representative of a destination. Second, an airport exhibits the positive characteristics of a destination. Finally, an airport is perceived as an internal component of tourism experience. This study provides theoretical and managerial implications for airport and tourism industries.School of Hotel and Tourism Management201802 bcr

The multi-method approach to analyzing motivations and perceived travel risks : impacts on domestic tourists’ adaptive behaviors and tourism destination advocacy

202306 bckwNot applicableOthersMahidol University, Global Partnering InitiativePublished18 month